Here’s a summary of what the data shows for Samsung’s smartphone market share in 2024 vs 2025, plus some context. If you want, I can break it down by region.
Key Figures
- In 2024, Samsung had about 18.0% of the global smartphone shipments. Wikipedia+2IDC+2
- In Q2 2025, Samsung’s share rose to 19.7%, up from 18.4% in Q2 2024. IDC
Trends & What This Means
- The increase from 18.4% to 19.7% indicates that Samsung improved its position year-over-year in shipments during Q2. IDC
- The global smartphone market saw modest growth (~1.0% YoY in Q2 2025) under pressure from macroeconomic challenges. Samsung’s growth came from certain mid-range devices (e.g. Galaxy A36, A56) which included more AI features. IDC
- In calendar 2024, Samsung was still behind Apple in total shipments. Wikipedia+2IDC+2
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